Campaign idea: Jen is climbing 20 via ferrata routes
After losing her brother Simon to prostate cancer, Jen set out to complete at least 20 demanding via ferrata routes.
This story
Jen lost her brother Simon to prostate cancer after a brave fight against the disease. To fund research into new treatments and earlier detection, she set out to complete a minimum of 20 via ferratas. She is taking on the physically and mentally demanding climbing routes over several months.
What your brand could do
Provide all the climbing kit Jen needs for the challenge. Host a celebration when her final route is complete.
The charity
- Charity: Prostate Cancer Research
- Registration number: 1156027