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Campaign idea: Jayne retrained as a hospice nurse

Jayne left fashion in her 40s to retrain as a hospice nurse, later caring for patients where her husband died.

This story

Jayne worked as a fashion pattern cutter before deciding in her 40s to retrain as a nurse. Years after joining the hospice, her husband was cared for on the in-patient unit and died there, and her father later received end-of-life care at the hospice as well. Today she works as a senior nurse practitioner caring for patients in their final days and is taking on a five-day walk along the Great Wall of China to fundraise.

What your brand could do

Kit out Jayne with all the gear for her five-day walk along the Great Wall of China. Cover her travel from start to finish.

Where it happens

UK

The charity

https://www.st-gemma.co.uk/

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