Campaign idea: Jayne is giving up alcohol and cake
After surgery left her cancer-free, Jayne is giving up alcohol and cake for October to support breast cancer research.
This story
Jayne was diagnosed with stage 1 grade 2 invasive ductal breast cancer in June and had surgery in August. Although things moved quickly, she was given the all-clear and declared cancer-free. Her next step is radiotherapy, alongside five years of hormone therapy and annual mammograms, while she gives up alcohol and cake for October.
What your brand could do
Supply delicious alternatives to keep Jayne going through October. Host a celebration when her challenge is complete.
The charity
- Charity: Breast Cancer Now
- Registration number: 1160558
- Based in: London, England