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Campaign idea: Jasmine is fundraising in her crown

Crowned Rosebud of Derbyshire at six, Jasmine is spending her year of carnivals and market stalls fundraising for dementia support.

This story

Six-year-old Jasmine was crowned Rosebud of Derbyshire for 2026 and 2027, following in her mother's footsteps in carnival royalty. Her family experienced the impact of dementia when her great-grandmother died shortly after Jasmine was born. She is spending her reign attending local carnivals, raffling themed hampers and running market stalls to support the Alzheimer's Society.

Where it happens

Derbyshire

The charity

https://www.alzheimers.org.uk/

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