Campaign idea: Jane reached out to other parents
Jane was facing health problems and raising an isolated teenage son. Connecting with other local parents changed life for both of them.
This story
Jane was dealing with significant health issues as a single parent while her 15-year-old son Ethan was struggling at school and home after a house move. She joined a local support network for weekly coffee mornings and persuaded Ethan to come along to group trips for bowling and a visit to Southend. Ethan formed a bond with another father on the trip, made new friends, and began regular boxing sessions. He has now finished his exams, and Jane attends regular activities with more confidence and support.
What your brand could do
Provide food and drink for the weekly parent coffee mornings, or put on the group's next day out together.
Where it happens
London
The charity
- Charity: Lifeline Community Projects
- Registration number: 1084634
- Based in: East London