Campaign idea: James caught his first wave
Severe anxiety and school avoidance left James isolated at home. Catching his first wave helped him turn things around.
This story
Starting secondary school brought intense anxiety, daily panic attacks and emotional-based school avoidance for James, leaving him out of school by January. His mum found a surf therapy course, where catching his first wave gave him a renewed sense of confidence. After finishing the six-week programme, he joined weekly surf club sessions, settled into a new school and now hopes to become a mentor.
What your brand could do
Provide James with all the surfing kit he needs and support his training to become a mentor.
The charity
- Charity: The Wave Project
- Registration number: 1163421
- Based in: Newquay, England