Campaign idea: James is running the London Marathon
After three operations for a detached retina stopped him from exercising, James is preparing for the London Marathon.
This story
At 37, severe short-sightedness led to James suffering a detached retina that required three operations to repair. The recovery put driving, flying and exercising on hold, but he eventually returned to running despite permanent peripheral scarring that affects him in the dark. He is now set to run the 2027 London Marathon to support research into vision loss.
What your brand could do
Power James through his entire marathon journey, from night-running kit for training to a celebration at the London finish line.
Where it happens
UK
The charity
- Charity: Fight for Sight
- Registration number: 4018464