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Campaign idea: Jackson takes on 3,000 strikes

Jackson has trained for seven years in karate. Now an eight-hour grading and 3,000 strikes stand between him and his black belt.

This story

Jackson has spent seven years training towards earning his second dan black belt in karate. As part of his grading requirements, he set out to raise funds for Demelza Hospice Care for Children to complete a humility challenge. The test entails around eight hours of physical and technical grading, ending with 1,500 kicks and 1,500 punches.

What your brand could do

Fuel Jackson across his eight-hour grading with food and hydration. Host his black belt celebration when the final strike is done.

The charity

https://www.demelza.org.uk/

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