Campaign idea: Jackie got back in the water
Cancer treatment took Jackie away from outdoor swimming. Getting back in became part of getting herself back.
This story
Treatment interrupted Jackie’s relationship with outdoor swimming. Returning to open water became a visible marker of confidence, body trust and recovery.
What your brand could do
Kit Jackie out for her return to open water. Host a warm celebration to mark her next milestone swim.
Where it happens
UK
The charity
- Charity: Breast Cancer Now
- Registration number: 1160558
- Based in: London, England