Campaign idea: Jack is taking on Sober October
Jack's family was deeply affected by cancer. Now he is taking on Sober October to support others living with the illness.
This story
Cancer recently affected Jack's family, impacting both those diagnosed and the people around them. To do his bit for people living with cancer and their relatives, he decided to take on Sober October. He is aiming to raise £500 for Macmillan Cancer Support.
What your brand could do
Supply alcohol-free drinks throughout Jack's challenge, and host a celebration with his family when the month is done.
The charity
- Charity: Macmillan Cancer Support
- Registration number: 261017
- Based in: London