Campaign idea: Ivy turned to cartoons and crafts
Ivy spent months recovering from three open-heart surgeries. Cartoons and crafts brought comfort when she could not leave bed.
This story
Ivy was born with Hypoplastic Left Heart Syndrome and has spent months on hospital wards, undergoing three open-heart surgeries. During long recoveries when she could barely move from bed, television and sensory crafts provided vital distraction and rest.
What your brand could do
Supply sensory craft materials and entertainment tech for Ivy to create and watch her favourite cartoons.
The charity
- Charity: Alder Hey Children's Charity
- Registration number: 5055078
- Based in: Liverpool