Campaign idea: Immy watched a film from her bed
A rare condition made family outings daunting, but Immy got to experience a film straight from her hospital bed.
This story
Immy was diagnosed in 2017 with a condition so rare that only seven children in the UK share it. During an exhausting hospital stay filled with tests, her family were invited to a screening room inside the hospital. Staff wheeled Immy in her bed with her equipment so her parents could sit close and watch together.
What your brand could do
Host private film screenings and treats for Immy and her family during their hospital stays.
Where it happens
UK
The charity
- Charity: Medicinema
- Registration number: 1058197
- Based in: London, England