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Campaign idea: Henry is running a marathon

After years of struggling with alcohol, Henry is celebrating one full year of sobriety by running a marathon.

This story

Henry navigated a complicated relationship with alcohol for a number of years. With the support he needed, he stopped drinking in October 2025. Now marking one year sober, he is preparing to run a marathon to show others that life without alcohol is possible.

What your brand could do

Kit out Henry for his marathon training. Host a celebration at the finish line to mark his year of sobriety.

The charity

https://www.wearewithyou.org.uk/

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