Campaign idea: Helen ran through cancer treatment
Helen ran through breast cancer treatment and completed the London Marathon in memory of her father.
This story
After losing her father and a friend to cancer, Helen was diagnosed with breast cancer in December 2020. She ran throughout her treatment to take back control, completing the London Marathon less than a year after her diagnosis. Just after being told she was cancer-free, her husband was diagnosed with bowel and liver cancer, and she continues to run to support cancer research.
What your brand could do
Kit Helen out for every run. Fuel her training and recovery as she continues running for cancer research.
The charity
- Charity: Worldwide Cancer Research
- Based in: Edinburgh, Scotland