Campaign idea: Harrison is living as his true self
Harrison was at crisis point before a late-night phone call helped him start rebuilding his life as his true self.
This story
Harrison struggled with depression and anxiety for years, feeling he was not living as his true self before deciding to transition at 27. During a night out, an argument left him alone and making plans to end his life until he phoned a helpline volunteer who grounded him. Since that night, he has stopped drinking, pursued therapy, worked with a trainer, and started rebuilding connections with his family.
What your brand could do
Kit out Harrison for his daily walks with Penny and Pablo. Back his training routine with gear as he continues to rebuild his life.
The charity
- Charity: Central London Samaritans
- Registration number: 1171330
- Based in: London
https://www.samaritans.org/branches/central-london-samaritans