Campaign idea: Hamza found escape at the cinema
During a traumatic month in hospital for heart surgery, a film screening gave Hamza a much-needed sense of freedom.
This story
Hamza lives with a rare, lifelong heart condition that means spending long periods in hospital. During a month-long stay following surgery, he was invited to a hospital cinema screening of Sonic the Hedgehog. The visit gave him an escape from the ward and a boost during a difficult recovery.
What your brand could do
Host a private screening of his favourite films for Hamza and his mum Farhana. Provide the tech to keep him entertained during hospital stays.
Where it happens
UK
The charity
- Charity: Medicinema
- Registration number: 1058197
- Based in: London, England