Campaign idea: Graham got back on his bike
Graham collapsed from a cardiac arrest on a bike ride. Now he is back cycling and advocating for defibrillator access.
This story
In July 2023, keen cyclist Graham suffered a cardiac arrest and fell from his bike at a roundabout heading into Windsor. An off-duty paramedic and police officers administered CPR before an armed response unit delivered two shocks with a defibrillator to restart his heart. Graham has since recovered, returned to cycling, and now advocates for defibrillator registration across the UK.
What your brand could do
Kit out Graham with cycling gear and tech for his rides. Support the journey retracing the emergency response that saved his life.
Where it happens
Windsor
The charity
- Charity: British Heart Foundation
- Registration number: 225971
- Based in: London