Campaign idea: Gillian took her granddaughters away
After losing her husband, Gillian struggled to leave home. A seaside break with her granddaughters proved they could manage on their own.
This story
Gillian was her husband's carer for 42 years before he died suddenly, which triggered a heart attack from broken heart syndrome. As the sole carer for her granddaughters, she spent months isolated at home and fearful of falling ill. A two-night break at the coast gave her space to grieve and restored her confidence to plan new trips.
What your brand could do
Cover Gillian and her granddaughters' next break away. Provide the travel and special experiences for their whole trip.
Where it happens
UK
The charity
- Charity: Family Holiday Charity
- Registration number: 800262
- Based in: London, England