Campaign idea: George transforms hospital wards
After his baby son Jimmy died, George set out to raise thousands of pounds to support children's hospital care.
This story
George founded Jimmy's Cuddle after his seven-week-old son Jimmy died, following care at an intensive care unit. In Jimmy's honour, George and his team organised cricket matches, pub quizzes and half marathons, raising more than £25,000 for local children's charities. He also works as an ambassador to help transform hospital wards into brighter, welcoming spaces for young patients.
What your brand could do
Provide materials and furnishings to help George transform children's hospital wards into brighter, welcoming spaces for young patients.
Where it happens
London
The charity
- Charity: St George's Hospital Charity
- Registration number: 5086985
- Based in: London