Campaign idea: Gemma learned to shop safely online
Gemma only had a phone and feared online scams. Getting a tablet and digital training changed how she shops and connects.
This story
Gemma had volunteered and used her local food hub for years, but only had a phone and could not afford home internet or a proper device. Unable to drive or carry heavy bags, she struggled to get groceries and felt fearful of online scams. After joining digital training sessions, she received a tablet and learned how to safely shop online, read, and video call her family and friends every day.
What your brand could do
Cover Gemma's home internet connection. Supply a full online grocery delivery to her door.
Where it happens
UK
The charity
- Charity: The Bread And Butter Thing.
- Registration number: 1169383
- Based in: Manchester, England