Campaign idea: Gail is still living an active life
Gail was diagnosed with blood cancer at 46 while raising four children. More than thirty years on, she is still living an active life.
This story
Gail was diagnosed with essential thrombocythaemia in 1991 after routine blood tests before a thyroid operation. At the time she was a 46-year-old widowed mother of four running her own cafe-restaurant, which she decided to sell to take early retirement. Over the next three decades, she managed medication, regular blood tests, and a heart condition while remarrying, staying active, and becoming a great-grandmother.
What your brand could do
Host a celebration for Gail and her whole family to mark more than thirty years of living an active life.
The charity
- Charity: Blood Cancer UK Research
- Registration number: 216032
- Based in: Edinburgh