Campaign idea: Fumu stepped into his own flat
After sleeping rough in Leicester, Fumu rebuilt his confidence and stepped into his own furnished flat.
This story
Fumu was found living in an encampment in Leicester in 2024 with few belongings and little confidence. Through temporary housing, he learned practical skills, joined a football team, and secured his first independent tenancy in October 2025. A local essentials hub helped him furnish the empty flat, giving him the furniture and kitchen equipment he needed to settle in.
What your brand could do
Supply all the groceries for Fumu to cook a meal in his new flat. Turn up to celebrate him settling into a home of his own.
Where it happens
Leicester
The charity
- Charity: Action Homeless (Leicester) Limited
- Registration number: 702230
- Based in: Leicester