Campaign idea: Steve is planting wildflower meadows
Friends of Peterborough Central Park saw their green space fade into bare earth, and set out to replant it with wildflowers.
This story
After funding for flower beds was withdrawn, patches of bare earth spread across a park in Peterborough, leaving fewer habitats for wildlife. Friends of Peterborough Central Park launched a project to boost biodiversity with wildflower meadows and drought-resilient plants. Project lead Steve noted that local residents simply wanted to see flowers and an attractive green space return.
What your brand could do
Supply the seeds, drought-resilient plants, and gardening tools to turn the bare patches into thriving wildflower meadows.
Where it happens
Peterborough
The charity
- Charity: Cambridgeshire Community Foundation
- Registration number: 1103314
- Based in: Cambridge, England