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Campaign idea: Freya found friendship at camp

Freya grew up facing surgeries, kidney failure, and constant hospital visits before finding friendship and joy at camp.

This story

Freya underwent open-heart surgery at five months old, followed by later diagnoses of hypermobility, inflammatory bowel disease, and failing kidneys. In 2024, her mother donated a kidney to her, though hospital visits between London and Cambridge continue every four weeks. Going to camp gave Freya and her sister Pippa the chance to take a break from medical routines, try new activities, and make friends.

What your brand could do

Kit out Freya and Pippa for their afternoon on the climbing wall. Supply all the materials for their craft project.

The charity

https://www.otw.org.uk/

Reserve this story

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