Campaign idea: Freddie's family noticed a change
Freddie was four when small changes in his behaviour led to a leukaemia diagnosis.
This story
Freddie was four when behaviour changes preceded a leukaemia diagnosis in April 2022.
What your brand could do
Host Freddie's milestone day from start to finish, making the whole celebration entirely about him.
Where it happens
Kingston upon Thames
The charity
- Charity: Leukaemia UK
- Registration number: 1154856
- Based in: London, England