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Campaign idea: Fred celebrates his transplant

Fred faced kidney failure at sixteen. Eleven years after a transplant, he marks every anniversary with a growing celebration.

This story

Fred was diagnosed with focal segmental glomerulonephritis and his kidneys failed when he was sixteen years old. After receiving a kidney transplant, he began marking each anniversary by throwing a party for family and friends. The annual celebration raises funds for Kidney Research UK and has grown larger each year.

What your brand could do

Host Fred's next anniversary celebration and provide the food and drink for all his family and friends.

The charity

https://www.kidneyresearchuk.org/

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