Campaign idea: Felix started a hiking group
After his wife Jayne died, Felix set up a hiking group where young widowed people can walk and connect.
This story
Felix and his wife Jayne used to do lots of walking, hiking and wild camping together before she died. A year later, Felix set up a walking and hiking subgroup to help young widowed people connect outdoors without having to explain their grief. He has organised 31 walks and hikes, and other members have started putting on events too.
What your brand could do
Kit out the hiking group with outdoor gear for the trail. Provide food and hot drinks for the walkers at the end of the route.
The charity
- Charity: WAY Widowed and Young
- Registration number: 1164988