Campaign idea: Ethan is taking on the London Marathon
After three knee surgeries cost Ethan his physical outlets and tested his mental health, he is taking on the London Marathon.
This story
A knee ligament injury led to three operations and nearly two years where Ethan could not run, cycle or climb stairs without pain. Losing those outlets challenged his mental health and sense of identity. He is now working towards running the 2027 London Marathon to raise money for Mind.
What your brand could do
Kit out Ethan for his whole marathon journey, from early training runs to race day. Host a celebration for everyone backing him at the finish line.
Where it happens
London
The charity
- Charity: Mind (The National Association For Mental Health)
- Registration number: 219830
- Based in: London, Cardiff