Campaign idea: Eric is back playing basketball
Eric needed a kidney transplant, and his wife Mandi proved to be an almost perfect match.
This story
Diagnosed with chronic kidney disease in 2004, Eric learned four years later that he needed a life-saving transplant. His wife Mandi stepped in to donate her kidney in 2010. Since then, Eric has used his basketball club and international tournaments to raise awareness for organ donation.
What your brand could do
Kit out Eric's basketball club and cover his travel to the next international tournament.
Where it happens
Hastings
The charity
- Charity: Kidney Research Uk
- Registration number: 252892
- Based in: Peterborough, England