Campaign idea: Eleanor found her balance at parkrun
Eleanor spent years struggling to balance running with type 1 diabetes before finding how parkrun worked for her.
This story
Eleanor started doing parkrun at university and continued running most weeks for ten years while living with type 1 diabetes. Running often caused unpredictable spikes and drops in her blood sugar, leaving her frustrated. After swollen ankles forced her to stop exercising, her insulin resistance soared until returning to movement restored her balance.
What your brand could do
Kit Eleanor out for her weekend 5k run and supply the fuel she needs to manage her blood sugar from start to finish.
The charity
- Charity: Diabetes UK
- Registration number: 215199
- Based in: London