Campaign idea: Eleanor looked after a defibrillator
Eleanor stepped up to look after her village defibrillator, then helped use it to save a cyclist's life.
This story
Eleanor, a retired medic, volunteered to become the guardian of the community defibrillator in Gifford and registered it on the national database. When a passing cyclist collapsed, she and her husband stopped to help deliver chest compressions and five shocks. The cyclist recovered within a week, prompting other local venues to register their own defibrillators.
What your brand could do
Host a community event in Gifford to celebrate the rescue. Provide training equipment for other local venues registering defibrillators.
Where it happens
Gifford
The charity
- Charity: British Heart Foundation
- Registration number: 225971
- Based in: London