Campaign idea: Eirinn turns plants into fashion
After years spent caring for her parents, Eirinn began turning plants and herbs into ethical, animal-free fashion.
This story
While caring for her parents through serious illness, Eirinn used fashion and creativity as therapy. Wanting to avoid animal fibres and synthetic plastics, she began making her own biomaterials and natural dyes from herbs and plants. She recently showcased her plant-based collection at London Fashion Week and now teaches the next generation of designers.
What your brand could do
Equip Eirinn's studio with the tools and materials she needs to teach the next generation of designers.
Where it happens
UK
The charity
- Charity: Four Paws
- Registration number: 1118102
- Based in: Vienna