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Campaign idea: Meet Ed and Eve

Ed and Eve are taking on two half marathons and a marathon after their nan was diagnosed with dementia.

This story

After their nan was diagnosed with dementia, Ed and Eve saw firsthand how the condition affects a family. Wanting to turn a difficult situation into something positive, they decided to take on a series of running challenges together. They are training for two half marathons ahead of tackling the Manchester Marathon, or the London Marathon if Ed secures a place.

What your brand could do

Kit out Ed and Eve for their whole challenge, from their first training runs through to the marathon finish line.

The charity

https://www.dementiauk.org/

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