Campaign idea: Dennis won £10,000 for a seaside break
Diagnosed in 1966 when gluten-free bread came in tins, 91-year-old Dennis just won £10,000 for a seaside getaway.
This story
After suffering unexplained stomach issues and fainting spells, Dennis was diagnosed with coeliac disease in 1966 and spent decades managing his diet while working for a biscuit company. Back then, gluten-free options were sparse and bread arrived in tins smelling like putty. Now 91, Dennis and his wife Lucille won £10,000 in a Christmas raffle, giving them breathing room to enjoy a break in Llandudno.
What your brand could do
Host Dennis and Lucille throughout their getaway in Llandudno, taking care of travel and gluten-free dining for their whole stay.
Where it happens
UK
The charity
- Charity: Coeliac Uk
- Registration number: 1048167
- Based in: High Wycombe, England