Campaign idea: Declan is climbing Ben Nevis seven times
Declan is climbing Ben Nevis seven times in winter to honour his best friend Joe and fulfil a promise they made.
This story
In May 2026, Declan lost his best friend, Joe, to suicide. To honour Joe and fulfil a promise they made together, Declan is preparing to climb Ben Nevis in winter a total of seven times to equal the height of Mount Everest. He is waiting for the right weather between February and April to begin.
What your brand could do
Kit out Declan with all the winter gear he needs for seven climbs up Ben Nevis. Fuel him through every ascent from the first to the last.
Where it happens
UK
The charity
- Charity: Lgbt Foundation Ltd
- Registration number: 1070904
- Based in: Manchester, England