Campaign idea: Dean cycled out of deep depression
Dean felt severe loneliness during lockdown despite living with his family, until a garage exercise bike helped him rebuild his mental health.
This story
While furloughed from his farm park job during the pandemic, Dean experienced deep loneliness and depression at home with his wife and son. Feeling disconnected and trapped, he bought an exercise bike and radio for his garage and committed to cycling 30 minutes every morning. The routine helped settle his mind, and he lost nearly three stone while working his way out of the rut.
What your brand could do
Kit out Dean's garage with new cycling gear and tech to support his daily morning rides.
Where it happens
Nottingham
The charity
- Charity: The Mental Health Foundation
- Registration number: 801130
- Based in: London, England