Campaign idea: Dean is taking on the London Marathon
Dean was told he would never walk again after a motorbike crash. Now he is taking on the London Marathon.
This story
In June 2025, Dean broke his back and sustained a spinal cord injury in a motorbike crash. After nine weeks in intensive care and four months in rehabilitation, he had to adapt to life as a wheelchair user. Having found hope through support from someone with a similar injury, he is now preparing to take on the London Marathon.
What your brand could do
Power Dean's whole marathon, from his training sessions to a celebration at the finish line.
Where it happens
UK
The charity
- Charity: Spinal Injuries Association
- Registration number: 1054097
- Based in: Milton Keynes, England