Campaign idea: David won back his coffee ritual
When a health change stopped David drinking coffee, he worked with his support team to win back his daily ritual.
This story
David loved making coffee at home and visiting local cafes, but a change in his health meant he could no longer eat or drink normally. He told his support team he wanted to enjoy coffee again, so they brought his family and doctors together to find a solution. They agreed on a safe plan for him to enjoy small tastes for pleasure, giving him back his coffee routine and his independence.
What your brand could do
Provide the equipment for David to brew at home. Host his visits to local cafes with his support team.
The charity
- Charity: Fitzroy Support
- Registration number: 1011290
- Based in: Petersfield, England