Campaign idea: Dave helps run a charity shop
After sleeping rough under canal bridges, Dave now has his own room and helps run a Coventry charity shop.
This story
After losing his job and flat, Dave became homeless and slept under canal bridges, often going days without food. A holidaymaker on a barge helped him secure accommodation with a charity, where he stayed for eighteen months. He then moved into Emmaus Coventry and Warwickshire, where he has his own room and helps manage the charity shop.
What your brand could do
Kit out Dave with workwear for his shifts managing the charity shop. Supply the equipment he needs to sort and price stock.
Where it happens
Coventry
The charity
- Charity: Emmaus Greenwich
- Registration number: 1064472
- Based in: London