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Campaign idea: Darshan is running major marathons

Darshan was once a wish child during treatment. Now he aims to run the World Marathon Majors before turning 25.

This story

During medical treatment, Darshan felt isolated and lacked control over his life until Make-A-Wish granted his wish for a home gym during lockdown. That gym helped him rebuild his strength, confidence and identity. After completing the London Marathon in April 2026, he launched a challenge to run the World Marathon Majors before turning 25 to support other children facing critical illness.

What your brand could do

Power Darshan through every race of his World Marathon Majors challenge, covering his travel and kit along the way.

Where it happens

UK

The charity

https://www.make-a-wish.org.uk/

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