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Campaign idea: Danielle signed up for the marathon

Danielle only completed Couch to 5K months ago. Now she is training to run the London Marathon for her mum.

This story

Danielle had not run properly for two decades before completing Couch to 5K in June 2026. When her mum was placed in palliative care with pancreatic and ovarian cancer, the hospice helped her rebuild her strength to keep fighting. Sitting by her mum's bedside, Danielle signed up for the London Marathon and joined a running club to prepare.

What your brand could do

Kit Danielle out for all her marathon training runs. Host a celebration for her and her running club at the finish line.

Where it happens

UK

The charity

https://www.hje.org.uk/

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