Campaign idea: Dan found confidence in a choir
Living in a hostel, Dan felt on the bottom rung. Singing in a choir helped him become confident and outgoing.
This story
When Dan joined The Choir with No Name, he was living in a hostel and felt on the bottom rung of life. Weekly rehearsals gave him lifelong friends, a way to express himself through music, and a distraction from negative thoughts. Through singing, he built his confidence and became an outgoing person.
What your brand could do
Host Dan and the choir for their rehearsals, and provide food and drink for the whole group.
Where it happens
UK
The charity
- Charity: Brighton Dome And Festival Ltd
- Registration number: 249748
- Based in: Brighton