Campaign idea: Daisy guides people outdoors
Inspired by instructors who helped others try new activities, Daisy trained to become one and now guides people outdoors.
This story
Daisy was motivated to train as an outdoor activity instructor after seeing others inspire people with new skills. She completed the course, earning accredited qualifications and building her self-belief. Today, she works as an instructor, guiding people outdoors and helping them discover what they are capable of.
What your brand could do
Provide the outdoor gear and equipment Daisy needs to guide people through their activity sessions.
Where it happens
Aberdeen
The charity
- Charity: Sport Aberdeen
- Based in: Aberdeen