Campaign idea: Claire saved her son from skin grafts
When Claire's two-year-old son poured scalding tea over himself, prompt first aid saved him from skin grafts.
This story
One morning, two-year-old William poured scalding tea over himself. Edward placed him under cool running water in the sink, and Claire kept him under a cool shower for 25 minutes until an ambulance arrived. The hospital confirmed that their quick action saved William from months of painful treatment and skin grafts. William made a full recovery, and Claire now shares their experience to encourage other parents to learn first aid.
What your brand could do
Host the burns first aid session with Claire and provide first aid kits for parents to practice the steps at home.
Where it happens
Sussex
The charity
- Charity: The British Red Cross Society
- Registration number: 220949
- Based in: London, England