Campaign idea: Christina lives with the consequences
Christina contracted hepatitis C from a blood transfusion at nineteen. Decades later, she is living with the lasting consequences.
This story
In 1988, Christina contracted hepatitis C and antibodies through a blood transfusion during spine surgery. The infection caused liver damage and severe pregnancy complications, leading to the death of her baby son when his life support had to be turned off. Though cured of the virus in 2018, she lives with ongoing chronic fatigue as she follows the Infected Blood Inquiry.
What your brand could do
Host the conversation in a quiet, comfortable venue. Cover her travel for the day so Christina can share her story with ease.
Where it happens
Brighton
The charity
- Charity: The Hepatitis C Trust
- Registration number: 1104279
- Based in: London, England