Campaign idea: Chris found a role for Max
After losing his brother to suicide, Chris returned to the UK and registered his dog Max as a hospice therapy dog.
This story
While living in Singapore in September 2024, Chris learned his older brother Stephen had died by suicide. He moved back to the UK to be near family and registered his dog Max with Pets as Therapy, volunteering together at Royal Trinity Hospice in Clapham. After a video of Max on a train was viewed over 10 million times, Chris decided to use the attention to fundraise for the hospice and therapy dog charity.
What your brand could do
Kit out Max for his therapy dog work, and cover their travel for every volunteer visit to Royal Trinity Hospice.
Where it happens
Clapham
The charity
- Charity: Royal Trinity Hospice
- Registration number: 1013945
- Based in: London