Campaign idea: Chloe sat in the cinema audience
Chloe spent years looking after patients at hospital film screenings, until a medical emergency put her in the audience.
This story
Chloe worked as an intensive care nurse in London and helped run hospital cinema screenings for patients. After becoming unwell on shift, she was admitted to hospital for a week. Her colleagues invited her to attend a screening as an audience member, giving her a break from life on the ward.
What your brand could do
Supply the cinema snacks and cosy comforts for patients at Chloe's next hospital screening.
Where it happens
London
The charity
- Charity: Medicinema
- Registration number: 1058197
- Based in: London, England