Campaign idea: Cheryl held a solo afternoon tea
Chemotherapy forced Cheryl to cancel her charity gathering, so she held a solo afternoon tea in her garden instead.
This story
Cheryl received treatment for breast cancer and underwent an intensive course of chemotherapy. When treatment made hosting an in-person gathering impossible, she held a solo afternoon tea in her garden and asked friends to join in from home and send photos. She set out to raise funds for Breast Cancer Now with hopes of hosting a full event the following year.
What your brand could do
Host Cheryl's full afternoon tea next year, providing the food and drink so she can bring all her supporters together.
The charity
- Charity: Breast Cancer Now
- Registration number: 1160558
- Based in: London, England