Campaign idea: Cherelle launched her own card brand
Cherelle never received a birthday card that looked like her, so she started designing her own.
This story
After being made redundant from fashion, Cherelle launched KitsCH Noir because she had never received a card that resembled her. She took a civil service job helping unemployed people find work while illustrating cards outside office hours and dispatching orders on lunch breaks. Her designs eventually reached major stockists, enabling her to leave her job and run the stationery brand full time.
What your brand could do
Provide the studio equipment and creative tools Cherelle needs to bring her next collection to life.
Where it happens
UK
The charity
- Charity: Postal Heritage Trust
- Registration number: 1102360
- Based in: London, England