Campaign idea: Charlotte went home two weeks early
Ten-year-old Charlotte was stuck in a hospital bed after major brain surgery until an in-hospital cinema visit helped kickstart her recovery.
This story
After having a stroke as a baby, Charlotte experienced years of distressing seizures and spasms before undergoing surgery to disconnect both halves of her brain. During her recovery on the ward, she was invited into a special hospital cinema to watch a movie from her bed. Charlotte made rapid progress afterwards, was discharged two weeks early, and is now working on her physio at home.
What your brand could do
Provide the physio equipment for Charlotte's daily routine at home to support every step of her recovery.
Where it happens
Birmingham
The charity
- Charity: Medicinema
- Registration number: 1058197
- Based in: London, England